In the wake of the COVID-19 pandemic many salon owners will find themselves in a difficult situation and have to find ways to boost business. A referral program is the most effective way that you can boost your business in a short period of time and once you have your referral program running, it will […]
Diode laser: hair removal or hair growth stimulation?
By Raymond Schoeman I was Skyping the other day with a friend and at some stage the conversation turned to his receding hair line. Anyone who shares life with a partner dealing with a receding hair line, knows what a touchy subject this is. What actually surprised me most during this conversation was the fact […]
Do you have a marketing strategy, a marketing system and a marketing technique?
By Raymond Schoeman For a lot of people the word marketing is just such a negative word. Mostly generating emotions of fear and anger. Yet, you cannot run a successful laser clinic or salon without it. But for most laser clinics it is more of a bottomless pit devouring resources, instead of a flowing fountain […]
How to failure diagnose when you’re not getting the results you’ve expected
By Raymond Schoeman. Laser hair removal remains the most performed aesthetic laser treatment world-wide. For this reason it keeps attracting first-time laser owners and therapist to the industry. Many of these newcomers start with high hopes fuelled by empty promises from equipment sales people. Thus, the question; how do you proceed to discover and eliminate […]
How to get the most out of laser tattoo removal
By Raymond Schoeman Laser tattoo removal is growing fast, following the popularity of tattooing. Yet, the general perception remains vague and sci-fi like. It even seems a certain perception developed among the younger generations; having a tattoo is no longer the commitment it used to be since it can be ‘zapped’ away at anytime. Although […]
How to optimize your laser hair removal results without buying a new machine
To be able to optimize laser hair removal, we first need to have a look at the science and mechanisms that make laser hair removal possible. For hair growth to stop you need to destroy the dermal papillae, located at the base of the hair follicles. The dermal papillae play a crucial role in hair […]
Using LED and low-level laser in your salon or spa
LED and low-level laser devices have become a common sight in almost every salon and spa, especially LED devices. But it’s not always an integrated part of the treatment menu. Many owners of these devices are still unsure or uncomfortable on how to combine LED therapy with classic treatments. The great thing about LED therapy […]
What to look out for when you buy a laser for tattoo removal
In this article we will look at a couple of the most important points to pay attention to when buying a laser for tattoo removal. There are three main areas you have to be certain about before buying a machine. Pulse length. Lasers suitable for tattoo removal are machines that have extremely short pulses. The […]
The actual cost of a diode laser
Diode lasers have become very popular over the past years and it is understandable why. They are affordable, easy to use and quite low in maintenance. But, is there more to the cost calculation than what meets the eye? Diode laser modules have made huge stripes in recent years and the stability and life expectancy […]
How to grow your client list without having to sell all the time. Part two
With this article we will carry on from where we’ve stopped last time. Have you had the opportunity to implement some or all of the steps discussed in the previous article? If this is new to you, remember that implementing anything new takes time and some discomfort. It is because you’re doing something that you’re […]