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By Raymond Schoeman. Advertising can be the best investment you can make or it can be a major expense for your business. For most small businesses the latter seems to hold most truth. But it can be different. In this post we look at six very common mistakes that make an ad ineffective. Ask someone else to test your ads against these six common mistakes. And listen to their remarks with a clRead More…
By Raymond Schoeman We have a hair removal quiz on the website for hair removal therapists to take. The questions in this quiz are based on basic knowledge that any starting therapist should have. I want to show you a sample of the scores that people get for taking the quiz. But before I do that I have to say that the quiz is anonymous. We do not get any information on who’s taking the teRead More…
A look at the difference between diode lasers and other types of laser suitable for hair removal. Followed by a guide for purchasing a diode laser. The only difference between a diode laser and another type of laser is the fact that a diode laser uses a semiconductor to generate the light beam. This one difference has a wide range of implications. The size – a diode laser chip can be lessRead More…
Marketing is a topic that pops up in a lot of conversations I have with salon/clinic owners. And for good reason. You can compare the marketing system of your business to breathing. It doesn’t matter if your body is in the best condition it has ever been, without oxygen it will be dead in minutes. Without an effective marketing system that generate clients, your business will be dead in no tRead More…
In the wake of the COVID-19 pandemic many salon owners will find themselves in a difficult situation and have to find ways to boost business. A referral program is the most effective way that you can boost your business in a short period of time and once you have your referral program running, it will keep on giving high quality clients to your business. We all have heard that word of mouth isRead More…
By Raymond Schoeman I was Skyping the other day with a friend and at some stage the conversation turned to his receding hair line. Anyone who shares life with a partner dealing with a receding hair line, knows what a touchy subject this is. What actually surprised me most during this conversation was the fact that this person who is highly schooled in bio-science has not had the faintest idRead More…
By Raymond Schoeman For a lot of people the word marketing is just such a negative word. Mostly generating emotions of fear and anger. Yet, you cannot run a successful laser clinic or salon without it. But for most laser clinics it is more of a bottomless pit devouring resources, instead of a flowing fountain supplying the clinic with satisfied clients. Let’s start with a definition for mRead More…
By Raymond Schoeman. Laser hair removal remains the most performed aesthetic laser treatment world-wide. For this reason it keeps attracting first-time laser owners and therapist to the industry. Many of these newcomers start with high hopes fuelled by empty promises from equipment sales people. Thus, the question; how do you proceed to discover and eliminate the problem when you find yourselfRead More…
By Raymond Schoeman Laser tattoo removal is growing fast, following the popularity of tattooing. Yet, the general perception remains vague and sci-fi like. It even seems a certain perception developed among the younger generations; having a tattoo is no longer the commitment it used to be since it can be ‘zapped’ away at anytime. Although it is completely possible to remove a tattoo wiRead More…
To
be able to optimize laser hair removal, we first need to have a look
at the science and mechanisms that make laser hair removal possible. For hair growth to stop you need to destroy the dermal papillae, located at the base of the hair follicles. The dermal papillae play a crucial role in hair growth cycle by inducing follicle development from the epidermis to produce hair fibre. One methRead More…