By Raymond Schoeman. Do not know how to dose fluence during a ‘pain-free’ treatment with the gliding technique. Do not know how to use pulse duration to increase results. Believe that gel is essential for a laser hair removal treatment, and use it to the extent that it causes diminished results. Do not know how […]
Full-body laser hair removal
By Raymond Schoeman This is something that I would never have thought of doing, both offering as a service to clients or have it done myself. Yet, it seems to be the thing of the day. And all that in my lunch break. Just imagine, smooth as a baby in six quick, easy and pain-free […]
How many of these six mistakes do you make that’s killing your advertising?
By Raymond Schoeman. Advertising can be the best investment you can make or it can be a major expense for your business. For most small businesses the latter seems to hold most truth. But it can be different. In this post we look at six very common mistakes that make an ad ineffective. Ask someone […]
What is your score?
By Raymond Schoeman We have a hair removal quiz on the website for hair removal therapists to take. The questions in this quiz are based on basic knowledge that any starting therapist should have. I want to show you a sample of the scores that people get for taking the quiz. But before I do […]
A look at the difference between diode lasers and other types of laser suitable for hair removal
A look at the difference between diode lasers and other types of laser suitable for hair removal. Followed by a guide for purchasing a diode laser. The only difference between a diode laser and another type of laser is the fact that a diode laser uses a semiconductor to generate the light beam. This one […]
Can you afford not to market offline?
Marketing is a topic that pops up in a lot of conversations I have with salon/clinic owners. And for good reason. You can compare the marketing system of your business to breathing. It doesn’t matter if your body is in the best condition it has ever been, without oxygen it will be dead in minutes. […]
How to Create A Referral Program For Your Laser Clinic
In the wake of the COVID-19 pandemic many salon owners will find themselves in a difficult situation and have to find ways to boost business. A referral program is the most effective way that you can boost your business in a short period of time and once you have your referral program running, it will […]
Diode laser: hair removal or hair growth stimulation?
By Raymond Schoeman I was Skyping the other day with a friend and at some stage the conversation turned to his receding hair line. Anyone who shares life with a partner dealing with a receding hair line, knows what a touchy subject this is. What actually surprised me most during this conversation was the fact […]
Do you have a marketing strategy, a marketing system and a marketing technique?
By Raymond Schoeman For a lot of people the word marketing is just such a negative word. Mostly generating emotions of fear and anger. Yet, you cannot run a successful laser clinic or salon without it. But for most laser clinics it is more of a bottomless pit devouring resources, instead of a flowing fountain […]
How to failure diagnose when you’re not getting the results you’ve expected
By Raymond Schoeman. Laser hair removal remains the most performed aesthetic laser treatment world-wide. For this reason it keeps attracting first-time laser owners and therapist to the industry. Many of these newcomers start with high hopes fuelled by empty promises from equipment sales people. Thus, the question; how do you proceed to discover and eliminate […]