By Raymond Schoeman. Do not know how to dose fluence during a ‘pain-free’ treatment with the gliding technique. Do not know how to use pulse duration to increase results. Believe …
Full-body laser hair removal
By Raymond Schoeman This is something that I would never have thought of doing, both offering as a service to clients or have it done myself. Yet, it seems to …
How many of these six mistakes do you make that’s killing your advertising?
By Raymond Schoeman. Advertising can be the best investment you can make or it can be a major expense for your business. For most small businesses the latter seems to …
What is your score?
By Raymond Schoeman We have a hair removal quiz on the website for hair removal therapists to take. The questions in this quiz are based on basic knowledge that any …
A look at the difference between diode lasers and other types of laser suitable for hair removal
A look at the difference between diode lasers and other types of laser suitable for hair removal. Followed by a guide for purchasing a diode laser. The only difference between …
Can you afford not to market offline?
Marketing is a topic that pops up in a lot of conversations I have with salon/clinic owners. And for good reason. You can compare the marketing system of your business …
How to Create A Referral Program For Your Laser Clinic
In the wake of the COVID-19 pandemic many salon owners will find themselves in a difficult situation and have to find ways to boost business. A referral program is the …
Diode laser: hair removal or hair growth stimulation?
By Raymond Schoeman I was Skyping the other day with a friend and at some stage the conversation turned to his receding hair line. Anyone who shares life with a …
Do you have a marketing strategy, a marketing system and a marketing technique?
By Raymond Schoeman For a lot of people the word marketing is just such a negative word. Mostly generating emotions of fear and anger. Yet, you cannot run a successful …
How to failure diagnose when you’re not getting the results you’ve expected
By Raymond Schoeman. Laser hair removal remains the most performed aesthetic laser treatment world-wide. For this reason it keeps attracting first-time laser owners and therapist to the industry. Many of …