Marketing is a topic that pops up in a lot of conversations I have with salon/clinic owners. And for good reason. You can compare the marketing system of your business …
How to Create A Referral Program For Your Laser Clinic
In the wake of the COVID-19 pandemic many salon owners will find themselves in a difficult situation and have to find ways to boost business. A referral program is the …
Diode laser: hair removal or hair growth stimulation?
By Raymond Schoeman I was Skyping the other day with a friend and at some stage the conversation turned to his receding hair line. Anyone who shares life with a …
Do you have a marketing strategy, a marketing system and a marketing technique?
By Raymond Schoeman For a lot of people the word marketing is just such a negative word. Mostly generating emotions of fear and anger. Yet, you cannot run a successful …
How to failure diagnose when you’re not getting the results you’ve expected
By Raymond Schoeman. Laser hair removal remains the most performed aesthetic laser treatment world-wide. For this reason it keeps attracting first-time laser owners and therapist to the industry. Many of …
How to get the most out of laser tattoo removal
By Raymond Schoeman Laser tattoo removal is growing fast, following the popularity of tattooing. Yet, the general perception remains vague and sci-fi like. It even seems a certain perception developed …
How to optimize your laser hair removal results without buying a new machine
To be able to optimize laser hair removal, we first need to have a look at the science and mechanisms that make laser hair removal possible. For hair growth to …
Using LED and low-level laser in your salon or spa
LED and low-level laser devices have become a common sight in almost every salon and spa, especially LED devices. But it’s not always an integrated part of the treatment menu. …
What to look out for when you buy a laser for tattoo removal
In this article we will look at a couple of the most important points to pay attention to when buying a laser for tattoo removal. There are three main areas …
The actual cost of a diode laser
Diode lasers have become very popular over the past years and it is understandable why. They are affordable, easy to use and quite low in maintenance. But, is there more …